Do-It-Yourself SEO Course For Small Business Owners

Thousands of people in your local area are searching for services that you offer every single day.

“How can I get my business in front of these people?”

SEO is one way you can promote your brand to these searchers (there are other methods of course).

In this course, you will learn how you can turn your website into an efficient customer acquisition machine.

Course Outcomes

By the end of this course, you should be able to:

  • formulate and carry out a SEO strategy specific for your business
  • carry out in-depth keyword research so that you may select relevant keywords to target and assign them to specific web pages
  • use Ahrefs and SURFER to understand why competitors are ranking for your desired keywords
  • review ranking competitors and replicate their success for your own website(s)
  • use Ahrefs to gauge the feasibility of ranking for a keyword
  • use Clearscope to write optimised content for various types of pages (supporting content, landing pages, sales pages, pillar content etc)
  • use SURFER to extract relevant SERP insights and incorporate said findings into your on-page SEO
  • interpret your own Google Analytics and Google search Console data to help identify areas for improvement within your SEO campaign
  • know what is required to improve the visibility of any web page in the SERPs

Tools Needed

SEO tools are expensive. But they allow you to get the data you need, extract what you need to, and implement changes faster and more precise than your competitors who are relying on free tools. For this reason, many of the tools you will need require a paid subscription.

SEO Tools, Extensions & Plugins

[Competitor Research]Ahrefs – one of the best link crawling databases available, ahrefs is a must-have premium tool for looking at what competitors doing right in terms of keyword targeting, content execution, and link acquisition strategy.

[On-page Content Analysis] + [Optimised Content Writing]SURFER SEO – a must-have premium SaaS that allows you to make changes to your on-page content based on scientific data. The team behind SURFER are adding new features and taking on user feedback and this is what makes SURFER such a comprehensive tool. Use it to analyse an existing page compared to the top ranking pages or use SURFER’s Content Editor function to write a brand new piece of keyword optimised blog post, landing page, or article.

[On-Page Analysis]SEO Minion – this is a free Chrome/Brave/Firefox extension that can show you how ranking pages are using H1-H6 tags on their page(s).

[Optimised Content Writing] + [Keyword Research]Clearscope – leveraging tf-idf and IBM Watsons machine learning, Clearscope is a premium SaaS for writing content that will rank organically.

[Analysis]: Google Sheets or Microsoft Excel or Pages.

[Technical SEO][On-Page Best Practices Audit]Sitebulb or Screaming Frog SEO Spider – both of these premium tools will crawl your entire website and help you identify possible issues that are preventing Google from seeing and showing your web pages in its search results pages. Sitebulb offers a free-trial period while Screaming Frog has a free version that businesses with a very small website can utilise.

[On-Page SEO]: YOAST – use this free Wordpress plugin to create a XML sitemap and set custom page titles and meta descriptions. There is no need to purchase the premium version as all you want to use YOAST for is to generate an XML sitemap and the ability to set your own page titles and meta descriptions for every single page on your website.

[Structured Data Generation]Schema Markup Generator – use this free tool to generate FAQPage schema in JSON-LD format.

[Structured Data Validation]Google Structured Data Testing Tool – JSON-LD markup errors will prevent rich snippets from showing up in the SERPs. Use this free tool to validate web pages with schema markup or to validate the actual code.

[Results Measurement]: Google Analytics, Google Tag Manager, Google Search Console – gathering first-hand data is not a sexy task but without your own data you don’t know what is working and what is not. These are all free tools that Google offers. Setting them up may be tedious but you only have to do it once and reap the rewards in the months to come.

The tools you will need to follow this course will cost approximately $500 AUD per month.

Many of you will not want to pay this much every single month so here are my recommendations:

  • For Sitebulb and Screaming Frog audits, go to Fiverr and hire someone to run these for you. This will be the most cost effective way to get the data.
  • Clearscope is optional. It is also the most expensive subscription tool. SURFER has a Content Editor that will get you 75% of the way.

Ahrefs is essential for making keyword research much quicker and there is no better tool for looking for link building opportunities.

SURFER costs $70 per month and is definitely worth the price tag.

Therefore, you will need to factor in $220AUD per month for Ahrefs and SURFER access.

Prerequisite Knowledge

What is SEO?

SEO is a methodology with the sole purpose of manipulating Google SERPs in favour of a particular URL (web page).

Tactics come and go but the principles of SEO remain more or less the same. That is, Google will prefer and actively promote websites that have high Authority, Relevance, and Trust.

SEO is the process of making changes to a web page in order to achieve Authority, Relevance and Trust. This will typically involve publishing written content that answers questions around a particular topic, providing information in an easy-to-consume format (e.g., tables, infographics, short paragraphs), and improving Trust by getting industry-relevant websites to link to your website.

Achieving Authority, Relevance and Trust will lead to higher visibility for your website, which in turn will often correlate with increased website visitors.

SEO can bring in more website visitors but it is up to your sales process to convert them into paying customers. To be blunt, SEO will not help you make more sales and cannot solve problems with your unique selling point. But it can bring in the right prospective customer to you.

How much would it cost to hire a professional SEO?

There will always be SEO providers who charge less and SEO providers who charge more.

SEO is an evolving field and is time and labour intensive. To stay relevant, I am continuously furthering my learning and testing tactics. Content writing, auditing, and providing clients with insights that makes sense cannot be automated or outsourced easily. As such, a professional SEO who can get you actual results will tend to charge a premium.

SEO agencies will tend to charge more than an individual SEO freelancer because an agency with multiple employees and contracts have more business overheads.

Even as an individual SEO freelancer, my minimum monthly retainer for my services is $1,300. This excludes add-on costs such as individual link placements, additional audits, and comprehensive strategy documents.

Agencies can easily have $4,500 monthly retainers and much higher billable hours for larger clients.

You’re not paying for the time that it takes to carry out the work. You’re paying for their ability to affect change for your business.

As you can see, hiring a professional SEO is not cheap. This is because finding the right SEO provider for you is very difficult. Most business owners will go through at least 2-3 providers. Therefore, SEO providers who know their worth and can deliver value to their clients can (and will) charge a premium.

This is why you as a business owner should further your understanding of SEO so that you can (i) do it yourself, at your own pace, within your own budget, and/or (ii) know enough about the process so that you can interview and hire the right professional.

My course will give you this ability.

SEO terminology, acronyms & common jargon

SEO – search engine optimisation

Keyword stuffing – the practice of repeating a word or phrase multiple times in the body text of a web page in an attempt to rank for said word or phrase.

Anchor text – the words/characters used as the text of a link

Exact match anchor text – using the target keyword as the text of a link (keep to a minimum or avoid completely as this is seen a spam tactic by Google).

Branded anchor text – using the business/brand name as the text of a link (one of the safer ways to link back to your site).

Manual penalty – Google may remove an entire website or individual pages from its index if it deems the site (or pages) to have violated Google’s quality guidelines.

Algorithmic penalty – not an actual penalty per se, but rather, refers to when Google applies an update to its search algorithm and as a result, a page that was previously highly visible is no longer easily found on the SERPs.

Pillar pages – also referred to as cornerstone content, pillar pages contain in-depth information on a specific topic/subject. The idea behind pillar pages is to establish topical relevance.

Supporting pages – Pages on a website that build relevance to a pillar page. It does so by targeting relevant keywords in the same topic/subject as the connected pillar page. Support pages will often internally link to a pillar page ONLY.

Link building – the process of acquiring links from external websites (preferably from relevant and reputable websites). This is because Authority can be a competitive advantage in competitive SERPs. Getting more high-quality links can often be the reason why a site outranks another with similar content and site structure. Most link building that you will come across on the Internet refers to tier 1 links.

Tiered link building – the process of building links to your existing backlinks.

Tier 2 – typically blog comments and forum comment links, these links are built to an existing T1 backlink.

Tier 3 – the practice of pointing a high volume of links to tier 2 targets. These are often PBN links.

SERP – search engine results page

Canonical tag – a HTML tag that allows site owners to tell Google which version of a web page is the original source.

PPA – people also ask

PBN – private blog network

On-page – typically refers to the contents of a web page (e.g., text, paragraphs, word count, H1-H6 tags, keyword density).

White hat – providers who say that their techniques comply with Google’s quality guidelines.

Black hat – providers whose techniques violate Google’s quality guidelines.

EMD – exact match domain (e.g., sydneyplumbingservices.com.au).

How will I know whether SEO is working for me?

Google Analytics and Search Console will give you first-hand data on whether your efforts have resulted in any improvements to website traffic to particular pages.

My course will map out what type of metrics you should measure at different stages of your campaign.

How long does SEO take to produce results?

Ranking a web page for competitive services is getting more and more difficult. This is because millions of new web pages are created on a daily basis.

For a brand new website, you can start seeing some positive signals that SEO is working within 7-8 months. You may start getting more online conversions (e.g., booking form submission, sales checkout) around the 24 month mark.

For an existing website, you may be able to achieve some quick wins within 12 weeks.

In my course, you will be able to develop your own decision-tree on what to target so that you can stay motivated and persevere.

Course Pricing (With A Difference)

Keyword Research: How To Get Started

Keyword research lays the foundation of your SEO campaign. In this module, you will learn how to do it properly and in the least amount of time.
$59

How To Outrank Your Competitors By Stealing Their SEO Strategy

Outsmart and outrank your competitors. Access this module free-of-charge (no email opt-in or credit card required).
$79

How Many Words Should I Write In Order To Rank?

Is it 300 words? Is 700 words enough? Or more? In this module, you will use SURFER to get your own data-driven answer to this commonly asked question.
$19

How To Pick The Best Keywords For Your Business

Keyword research lays the foundation of your SEO campaign. Learn how to identify which keywords are the best suited for your business in terms of priority and feasibility. Before you buy this module, check out this blog post.
$59

How To Write On-Page Content That Will Rank (SURFER)

Using SURFER, take the guess work out of SEO copywriting.
$79

How To Optimise An Existing Webpage So That It Will Rank Higher

Many of you will already have an existing website with content. In this module, you will use SURFER to analyse the competition and identify what areas of your on-page you should modify in order to gain better visibility.
$89

What Type Of Content Should I Make?

Stop wasting time making content that Google doesn’t want.
$39

Link Building: HARO Essentials (Updated)

Link building via Help A Report Out should definitely be on your to-do list if you want to increase your website’s Authority and Trust. In this module, you will know what to avoid when pitching to journalists and things you should include in every callout to get a better chance of being featured.
$19

Link Building: How To Judge The Quality Of A Backlink And/Or Referring Domain

Not all links are equal. Some links can be downright toxic and bad for your website. In this module, you will use Ahrefs and your own judgement to determine the value of a link and it’s referring domain.
$79

My Website Is Stuck On Page 2

Instead of trying everything under the sun and hoping for the best, learn how to use a scientific approach to unstick your website form page 2 to page 1 of Google.
$69

Help! My Rankings Have dropped

In the module, you will learn how to properly diagnose the source of traffic loss and loss in SERP visibility and how to resolve these issues.
$129

Local SEO: Ultimate Google My Business Audit Checklist

If you want to compete in local SEO, 85% of your efforts should be invested in your GMB. With this Google Sheet template, you will know exactly what you need to focus on so that you can get your business to show up higher for local searches.
$19

Complete SEO Blueprint Training

Save over $200 when you purchase the entire SEO course upfront. You will gain lifetime access to every single learning module (present and future).
$499

$499 Gives You The Ability To Turn Your Website Into A (Passive) Customer Acquisition Machine

Outsmart, outrank and outperform your competition.

FAQs

I am a beginner and don’t know anything about SEO, is this right for me?

9 out of 10 small business owners feel the same way as you do right now.

I was a wedding photographer for over 9 years. I was really good at photography, but in order to survive, I had to be even better at getting my brand in front of searchers looking for a wedding photographer.

Chances are, if you are any good at what you do you will be able to follow my course.

SEO isn’t hard. It’s just a marathon and most people want to do a sprint.

If for any reason you enrol in my course and realise that you’re a sprinter and not a marathon runner, I offer a 3-day 100% refund guarantee.

Can I see an example learning module from your course?

I’ll do one better than showing you screenshots of my SEO course. I’m going to give you FULL access to an entire learning module.

No email opt-in or credit card required. Simply click on the button to access How To Outrank Your Competitors By Stealing Their SEO Strategy’.

If I buy your course will I rank #1 on Google?

Provided that you follow every step as described in my course (i.e., doing in-depth competitor analysis, carrying out comprehensive keyword research, analysing SERPs for individual search queries, building high quality links to your website), you will begin to see improvements to your site’s overall visibility.

What if I am unhappy with my purchase?

I do not refund if you decide to have a change of heart. Sales from my course help fund my lifestyle (I too run a business).

I stand by the quality of the content that I deliver and the manner in which I deliver the information.

I will, however, honour a 100% refund guarantee within 3-days of purchase.

How much of this course do you implement yourself?

Every tactic and recommendation that I make in my course are things that I follow myself. Whether it is for my own sites or for my private clients, I do as I say.

As SEO tactics come and go, I will update my course accordingly.

When should I do this course?

Fact #1: SEO will not turn your business around overnight.

Fact #2: SEO will not bring in more customers in the short-term (Google Ads and social media advertising will).

Fact #3: This is not a rank-fast-and-get-rich-quick-program (those are all scams).

If you are a new business, my course is not for you. Similarly, if your business is not making enough revenue for your immediate needs, do not spend $499 on my course. Instead, find ways to increase your income whether it be part-time or full-time work.

My SEO Blueprint Training is designed for small business owners who have a proven sales track record. If this is not you, please do not waste your money on my course.

It’s Up To You Now

You’ve made it this far so you’re probably someone who wants to make a positive impact on their business. You can either exit this page and try to find your own way or you can sign up to my training course and get the right SEO advice from the get go. What choice will you make?

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