Make content marketing a pillar of your SEO.
Learn how to carry out keyword research and author the right type of content to own your topic.
High-quality content is the best currency for reaching and engaging consumers.
Don’t just take my word for it, the above quote comes directly from Think With Google.
Content marketing can mean many things to different people. In my practice of SEO, content marketing overlaps with expertise, authoritativeness and trustworthiness (EAT), can fuel link building, and is often an overlooked strategy to dominate local searches.
What does Google mean by “high-quality” content?
Let’s dive into search intent, keyword research, topical relevance, topic clusters, and topical authority so that you can reach and engage the people you want to.
Things you should know.
Let’s get started.
- What is better content and how do you write better content than what’s already ranking in the SERPs?
- Does frequency of publishing new material on a website matter in SEO?
- What is keyword research? Why is it important and what does it look like?
- Does keyword search volume matter?
- How to do keyword research in under 10 minutes without any tools
- This is what a topical map looks like
- How to transform your keyword research into a topical map
- How to decide what topics and subtopics to include or exclude
- How many pages does a topic cluster need to have?
- Compare and versus keywords: how to capture this important search intent
- How often should you do keyword research?
- Should you use the same keywords as your competitors?
- How to do keyword research for businesses that are disrupting an industry where there is no search volume (e.g., startups)
- Topical relevance: how to measure and track your content marketing across time
- How long does it take to achieve topical authority?
- How to identify underperforming pages.
- When should you update/refresh the content on a page?
- When should you combine blog posts, articles or pages into one?
- How to combine blog posts, articles or pages without losing organic traffic
- When should you delete underperforming pages?
- Before you delete any page on your website follow this checklist
- Does long form content rank better in Google Search?